Back House Marketing are a digital marketing agency who are experts in social media marketing for restaurants. We have the experience, technical know-how and creative passion to help restaurants of all types and sizes succeed on social media.
Social media marketing for restaurants works brilliantly and has great results when executed properly. People use social media to ‘socialise’ and this includes finding places to go out with family and friends, and if your business is not performing properly on social media you are missing out! Furthermore, your customers would love to stay connected with you on social media for competitions, offers and just to see nice pictures of food!
The greatest thing about social media marketing for restaurants is that it genuinely drives people to your restaurant and has a great ROI for you. As a restaurant owner, you know that a good restaurant is not just about the food but about the experience. With creative and engaging social media marketing for your restaurant you can create an experience for your customers, even when they’re at home, work or anywhere they’re online.
Back House Marketing specialise in social media marketing, and we know what it takes to make it work. Social media marketing for restaurants requires a lot of time and effort, but once you get it right it can have a great impact for you. Below are some tips for social media marketing for restaurants.
Social media branding strategy – restaurants
The first step is to get to know you, your business and your restaurant’s culture. We want to know what makes you get up in the morning and see how your passion translates in your cuisine. We also want to get acquainted with your customers. Who are they? What do they like? What makes them tick?
During this research phase, we conduct a 360° view of your online presence. If you already have existing platforms, we dig into the content. We look at reviews, blogs and any content that pertains to you and your restaurant. You might not be online but your customers are and they are talking about you.
Now that we have a better grasp of your cuisine, culture and vision, we can identify and select the right social platforms to reach your audience and convey the right message. You might be overwhelmed by the number of platforms out there but do not worry, we know which ones are best suited to your needs.
Together, we plan the content that will be posted on your platforms. You tell us what topics, events or specials are happening this month and we create and tailor the content to your audience. You might want to have this strategic content planning every two weeks or once a month. This is entirely up to you.
Every 60 seconds, users posts 690k Facebook comments, 100k Twitter tweets, 3.6k Instagram photos. They post, pin, share, tweet, like, snap and chat. And believe us when we say that they are talking about you. It is important to monitor these conversations to manage your online reputation. But above all, we want to create a dialogue between you and them, to allow your followers to exchange culinary experiences freely, on your platforms.
In every project, you have goals and metrics to measure the success rate of your work. This rigorous process also applies to social media. Today, we can show you, through the analysis of the raw data generated by your users, the impact that your online presence has on your business. Who is following you? How often are you being referred by word of mouth?