Restaurant Video Marketing

GET SEEN ON YOUTUBE WITH OPTIMISED PROMOTIONAL VIDEOS


Key Facts

  • YouTube is the second largest search engine in the world.
  • Of the top 50 most-shared pieces of content, 48% were video, and 24% were image-based.
  • The chances of getting a page one listing on Google increase 53 times with video.
  • Videos increase people’s understanding of your product or service by 74%.
  • 50% of users watch business related videos on YouTube once a week.
  • 75% of users visit the marketer’s website after viewing a video.
  • 80% of your online visitors will watch a video, while only 20 percent will actually read content in its entirety.
  • Using video on landing pages increases conversion rates by 80%.
  • 73% of consumers are more likely to make a purchase after watching a video.
  • Over half of 25-54 year olds share video online.
  • Internet video traffic will be 69% of all global consumer Internet traffic in 2017.
  • 51.9% of marketing professionals worldwide cite video as the type of content with the best ROI.
  • Video promotion is over 6 times more effective than print and online.
  • Mobile makes up almost 40% of YouTube’s global watch time.

The Opportunity

  • Engaging customers with enticing videos of dishes from your menu, via social networking platforms like Twitter, Facebook, Pinterest, LinkedIn and Google+, allow you to increase brand reputation and referrals.
  • Providing branded videos for customers to share across social media with their friends and family is a very cost-effective way of using non-invasive marketing for your restaurant.
  • Videos can promote special offers or competitions, with motion graphics or via ‘call-to-action’ buttons.
  • Promotional videos can feature a chef preparing a signature dish or a barman showing off their mixology skills, giving the business ‘rich media’ marketing assets.
  • Popular ‘how to’ videos are a great way to gain extra brand exposure and can feature a special recipe for online sharing.
  • Interviews with chefs, business owners, key staff or special guests can make excellent viewing material to further expose a brand.
  • Allow customers to book a table directly from the video player with ease via the ‘Book a Table’ button, (see the example below).
  • Measure social sharing success of every video promotion with comprehensive analytics.
  • Videos can feature professional Restaurant Food Photography images to keep production costs down, (see the example directly below).
  • Videos can be used within ‘responsive’ players like the one directly below, which works across all devices, mobiles, tablets and desktops. Each video player can feature a ‘Call-To-Action’ button to drive traffic to a specific landing page on any website, such as the reservations page on a restaurant’s website.

RESTAURANT PROFILES

Seen as personal and genuine, Video Profiles introduce the personality of your business and deliver a message about your restaurant in your own style.

CUSTOMER TESTIMONIALS

Get the highest responses and create good rapport with your best customer’s explaining the relationship they’ve had with your restaurant in video testimonials.

SCRIPTED ADS

Video Ads are a great way to showcase your restaurant and deliver a compelling story in order to attract new business.

Key video sharing social networks, such as YouTube and Pinterest, can develop online brand reputation and drive traffic to a restaurant’s website. This can take time to grow organically, typically 12-24 months to generate positive return on investment. However by taking a pro-active approach to social media development your business can quickly build a social community and increase growth and sales. Furthermore exponential growth will be autonomous after a 12-24 month period. Click on the following link for more information about our Restaurant Social Media Management Services

Features

  • Each video is optimised with the aim of achieving higher rankings both within YouTube’s and Google’s search results.
  • Prices are fixed from the outset and there’s no hidden charges.
  • Videos feature a royalty free audio track.
  • Videos are uploaded to YouTube or Vimeo.
  • Post production digital editing is included. In addition to this business logos can be added for no extra cost.
  • All videos are captured in full HD format.

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