Restaurant Branding and Restaurant Marketing is one of our true passions… and something we like to consider ourselves as pretty darn good at when given the opportunity to create or overhaul a complete restaurant concept.

A brand for your restaurant is far more than just a logo or a menu design; it’s all encompassing. From the food you are served, to the plates you eat it off of, to the walls around you and the take-out box you leave with, our restaurant consulting and restaurant branding takes your establishment to the next level.

We grab the ideas out of your head and slap them onto the chopping block, keeping the ingredients that work and complementing them with a plethora of new ideas to transform your restaurant concept to reality. We advise you on the details and create various materials that come together to create an atmosphere that lends itself to an unforgettable experience for your patrons.

What Is Restaurant Branding?

A brand tells customers what a restaurant is all about. It sets the restaurant apart from its competitors and creates a corporate personality. When done well, a brand gives visual and emotional cues to potential customers. A strong restaurant brand extends across all parts of the business, from the interior design to the marketing materials. Developing a brand and using it to his advantage can give a restaurant owner a competitive edge.

Parts

A brand is more than a logo: it encompasses the overall experience of dining at the restaurant. It starts with a core idea that motivates the business, like serving gourmet comfort food or providing a new ethnic food experience. The core idea becomes the public brand promise, which is communicated to customers through marketing and advertising. The visual aspects of a brand support the brand promise through the logo, colors, fonts and image styles.

Brand Application

Because restaurant dining is a sensory experience, the brand must involve a range of elements that affect the customer. A successful restaurant brand is evident in everything a customer interacts with, from advertisements to the way food is presented. The visual aspects and copy style are applied to marketing materials like the website, menu, take-out boxes, advertisements and business cards. To make the brand even stronger, apply the same visual style in those materials to the interior decor and employee uniforms. A restaurant that has a “fine dining with a twist” brand might dress their servers in formal uniforms and provide colorful plating designs.