Your brand is the promise you make to your target audience (prospects and customers), the experience they have with your company, the personality that is perceived and the messages you convey. This goes beyond just the creative elements of your brand such as the logo design, the color palette, you tagline and other visual elements. Your brand lives in the actual interaction and experience of your target audience.
We can help with the following:
Brand Audit: Create brand summary, internal and external brand audit, analyze and report with suggestions
Brand Basics: Determine the brand type, confirm the value proposition and identify the brand theme
Brand Architecture: Explore brand emotional benefits, select brand pillars, determine brand means
Brand Experience: Select brand personality traits, determine brand promise, summarize brand strategy
Brand Story & Positioning Statement: Identify and confirm positioning strategy, create brand story
Strategy Maps: Strategy in isolation is useless. It has to be a link in the chain. A strategy map is a document that connects all the various elements of the strategy along with assets that pre-exist or will come into existence as a result of the strategy implementation to create a balance score card which can then used to compare the progress of the strategy campaign.
Visual Branding: Create brand visual language including brand mark, colors, fonts, style and tone